Quick question: Who’s your ideal customer?

A lot of business owners respond with something like:
“Anyone with a pulse and money to pay me.”

Two problems with that:
1. It’s way too broad.
2. It only works if you have a massive marketing budget.

If your plan is to reach “everyone,” then you’ll need a few hundred million dollars just to get started.

But if your marketing budget is not the size of a small country’s GDP—this article is for you.

Why Mass Marketing Fails

We all grew up seeing mass marketing in action—Coca-Cola, McDonald’s, Apple. These brands are everywhere. It feels like they’ve always been around.

Then we start our own business… and realize we can’t do what they do. We don’t have the budget to plaster our logo across every billboard and TV screen.

Blanket marketing doesn’t work unless you’re already a billion-dollar company. And even those giants didn’t start that way.

Almost all of them began with one thing:
An RSO. A Rock Solid Offer.

An offer laser-targeted at their ideal customer. The person they knew would benefit most from what they were selling.

That’s the foundation of effective marketing:
Get a Rock Solid Offer in front of the right people.

Your RSO Is Dynamite

I saw a documentary recently about “blast fishing.” In some parts of the world, people throw dynamite in the water. Boom. Fish float to the surface—no rod, no bait, no waiting.

That’s what a Rock Solid Offer does. It grabs attention. It shakes things up. It pulls in not just your ideal clients, but anyone thinking about buying. You scoop them all up.

So—how do you craft your RSO?

We’ll talk about that in the next post.

Talk soon,
Arian

P.S. Want to know how I’d build an RSO specifically for your business? Fill out This form and my team will reach out. No pressure, No hard sell. Just a quick chat to see if we’re a good fit.